Fanttik Mkpuchi Ngwaahịa by Shenzhen Lightcone Design Co., Ltd.

Fanttik Mkpuchi Ngwaahịa by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2026

Fanttik Mkpuchi Ngwaahịa

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Fanttik Mkpuchi Ngwaahịa

Fanttik bụ nhazi mkpuchi ngwaahịa maka usoro ngwa elektrọnik ndị ọrịre na ngwa ọrụ ezinụlọ. Mkpuchi a na-eji ụdịdị dị mfe na nhazi siri ike, ebe aha akara ngwaahịa dị n'etiti ebe anya na-ahụ. Ụdị ngwaahịa na akara ọrụ ha na-apụta n'elu aha akara ahụ, ebe okwu nkwupụta akara ngwaahịa dị n'okpuru ya, na-emepụta usoro ozi doro anya. A na-ejikọta akwụkwọ kaadị ojii na-adịghị egbuke egbuke na akara foil ọlaedo na mkpuchi na-egbuke egbuke, na-emepụta ọdịiche dị nwayọọ nke etu ihe si adị. Ebumnobi ya bụ inye ngwa ọrụ bara uru onyinyo dị jụụ ma bụrụ nke ọkachamara, yana ịkwado nghọta akara ngwaahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Fanttik Mkpuchi Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fanttik Mkpuchi Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fanttik Mkpuchi Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging is tailored for Fanttik, a brand focusing on consumer electronics or outdoor tools. Its minimalist, rational design language conveys professionalism and technological sophistication. The packaging replaces traditional decorations with the brand name, product models, and performance specifications, and boasts a clear information hierarchy and a clean layout, creating a recognizable product image and improving brand recognition. Black accented with gold presents an upscale aesthetic.
Dimensions & Packaging: product dimensions, 360 mm x 200 mm x 200 mm
Tags: Packaging Design for the Product Series, Brand Recognition, Minimalism, Premium Quality and Upscale Position, Black and Gold, Rigorous Layout
Production Technology: The packaging employs matte black cardstock paper to create a calm, professional atmosphere, while the brand logo and key product features are accentuated through gold foil stamping and glossy finishing. This leads to a restrained texture contrast, suggesting an upscale position and avoiding frills. With its smooth touch and layered luster, the packaging improves brand recognition in both visual and tactile ways, embodying the reliability, durability, and exquisite craftsmanship of the products.
Design Challenge: A big challenge was achieving a premium finish. After multiple testing rounds, the design team has ultimately selected matte black cardstock paper paired with gold foil stamping and UV coating, creating a sharp contrast between glossy gold and matte black for refined elegance.
Balancing visual consistency and clear identification also posed a challenge. The packaging employs a consistent color scheme and layout, with distinct text showing the product models, ensuring efficiency and orderliness.
Research: Against the backdrop of a consumption upgrade in the tool market and an aesthetic awakening in high end manufacturing, consumer demands have shifted from basic functionality toward a blend of practicality, aesthetic appeal, and emotional connection. The packaging breaks the stereotype of tools being merely cheap and practical through its minimalist form, rigorous layout, upscale colorway, and refined craftsmanship. It conveys the idea that professional tools can also embody a quality lifestyle.
Inspiration: The packaging draws inspiration from the minimalist aesthetics of high end industrial design and the understated color palette of luxury packaging. It is built upon a foundation of a clean, minimalist form and a rigorous layout, complemented by a classic color scheme of black and gold, highlighting the brand philosophy that even household tools can embody elevated aesthetics.
Project Duration: The project was initiated in the United States in December 2020 and officially launched in North America in May 2021. It subsequently debuted in Europe in December of the same year and entered the Chinese market in October 2024. Throughout this process, the packaging design underwent three rounds of refinement, with the current version being the third generation universal design released globally in December 2024.
Operation Flow: The packaging takes the brand name as the key visual element, anchoring it at the visual center to improve brand recognition and ensure visual consistency across the product series. The product models and function identifiers are positioned above the brand name, while the brand slogan is placed below, establishing a clear information hierarchy. This layout aligns with the natural top to bottom reading pattern, creating a distinctive visual style and enabling efficient information communication.
Team Members: Haoyun Yang, Qi Chen