Ọlaọcha Ngwungwu · 2026
Heritage Wrap Beverage Packaging Ọrụ Bụ Isi: Mkpọchi Ihe Ọṅụṅụ
by Kazuo Fukushima and Aya Tanaka
- Ihe Nrite A' Design Award nke Ọlaọcha 2026 in Ngwungwu
- CLIENT: Meiji China Investment Co.,Ltd.
- Estimated Number of Design Views: 18,469
- Verification code 64B632A085 · Verify this award
Colors
About Heritage Wrap Beverage Packaging Ọrụ Bụ Isi: Mkpọchi Ihe Ọṅụṅụ
Ihe Odide Akwụkwọ: Nhazi mkpọchi ihe ọṅụṅụ a na-akọwaghachi tii ojii latte ọdịnala site na nkọwa eserese nke oge a. A na-eme ka ụkpụrụ ịchọ mma ọdịnala bụrụ ihe na-ele anya nke na-aghọ ụkpụrụ mkpuchi na-aga n'ihu nke na-eme ka a na-ahụ ya site n'akụkụ niile ebe ọ na-emepụta usoro ọmụma anya na-acha acha. Akara etiti e hazigharịrị nke ọma na-eweta nghọta na ọkwa, na-eme ka ọtụtụ ịchọ mma na nghọta zie ezi. Nhazi a na-eweta ọdịdị mara mma ma na-adịkwa mfe ịbịaru nso, na-eme ka a maara ya nke ọma na shelf na otu anya n'agbanyeghị ụdị ebe ire ahịa dị iche iche.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Heritage Wrap Beverage Packaging Ọrụ Bụ Isi: Mkpọchi Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Heritage Wrap Beverage Packaging Ọrụ Bụ Isi: Mkpọchi Ihe Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Heritage Wrap Beverage Packaging Ọrụ Bụ Isi: Mkpọchi Ihe Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- Dimensions & Packaging
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - Tags
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- Production Technology
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- Design Challenge
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- Research
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - Inspiration
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- Project Duration
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- Operation Flow
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- Image Credits
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
