Sushico Ọrụ Mbụ: Imepụta Ihe Mkpuchi by Alara Selin Murkozoglu

Sushico Ọrụ Mbụ: Imepụta Ihe Mkpuchi by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2026

Sushico Ọrụ Mbụ: Imepụta Ihe Mkpuchi

by Alara Selin Murkozoglu

Client: Sushico

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

6,254

Verified Award Winner

Verify Award Status for #180080

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sushico Ọrụ Mbụ: Imepụta Ihe Mkpuchi

Ederede Akwụkwọ: Dị ka ụlọ oriri na ọṅụṅụ ọwụwa anyanwụ dị anya nke mbụ na nke kachasị agbasa na Turkey, imepụta ihe mkpuchi nke Sushico's na-akọwaghachi isi ihe nke akara aha ahụ site n'echiche ọhụrụ, na-akpụzi asụsụ anya nke sitere n'echiche na akara nke ọwụwa anyanwụ dị anya. A na-eme ka mma anya ndị Eshia bụrụ nke oge a site na eserese sitere na kanji ahaziri ahazi, nke ọ bụla na-akọ akụkọ nke ya. Mgbakọ agba nke oge a, nke ọbara ọbara Japanese na-eduga, na akara mkpụrụ akwụkwọ ahọpụtara nke ọma, nke kwekọrọ na mmụọ nke akara aha ahụ, na-emecha usoro dị nta mana dị ike.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Sushico Ọrụ Mbụ: Imepụta Ihe Mkpuchi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sushico Ọrụ Mbụ: Imepụta Ihe Mkpuchi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sushico Ọrụ Mbụ: Imepụta Ihe Mkpuchi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensions & Packaging: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tags: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Production Technology: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Design Challenge: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Research: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiration: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Project Duration: 2025 Turkey, İstanbul
Patents: Copyrights belong to Sushico 2025
Image Credits: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.