Global Keepsake Mkpuchi Ngwaahịa by Wei Bai, Xianjun Chen and Rubo Chen

Global Keepsake Mkpuchi Ngwaahịa by Wei Bai, Xianjun Chen and Rubo Chen is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2026

Global Keepsake Mkpuchi Ngwaahịa

by Wei Bai, Xianjun Chen and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Global Keepsake Mkpuchi Ngwaahịa

Global Keepsake bụ nhazi mkpuchi e mepụtara maka ụlọ ọrụ ike enyo anwụ e nwere ike ibugharị ebugharị. Nhazi, ihe eji arụ ya, na ọnụ ahịa nke mkpuchi mbụ ka dịgidere otu ahụ. Ihe osise mbụ nke akara ala ndị a ma ama n'ụwa niile na-agbakwunye akụkọ omenala na uru mkpokọta ihe. Enwere ike ịdọwa elu ya na-emeghe ma jiri ya rụọ ọrụ ọzọ dịka ihe akara akwụkwọ nakwa dịka album ị ga-eji aka gị mepụta, ya mere enwere ike idobe mkpuchi ahụ mgbe emepechara ya. Obibi akwụkwọ na-eji inki e sitere na soya na usoro offset ọkọlọtọ. Usoro ihe osise modular a nwere ike ịgbasa ya n'ofe usoro ngwaahịa dị iche iche, na-agbatị ndụ mkpuchi nke a na-atụfukarị atụfu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Global Keepsake Mkpuchi Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Global Keepsake Mkpuchi Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Global Keepsake Mkpuchi Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensions & Packaging: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tags: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Production Technology: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Design Challenge: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Research: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspiration: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Project Duration: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Operation Flow: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Team Members: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen