Songfengruo Ancient Tree Mkpuchi Ngwaahịa Tii Ojii by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Mkpuchi Ngwaahịa Tii Ojii by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2026

Songfengruo Ancient Tree Mkpuchi Ngwaahịa Tii Ojii

by Jiayi Lu and Yang Xu

Client: Songfengruo

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Songfengruo Ancient Tree Mkpuchi Ngwaahịa Tii Ojii

Songfengruo Ancient Tree bụ igbe onyinye emebere maka tii ojii dị elu. Igbe dị n'èzí ruru 240 mm site na 60 mm site na 240 mm ma nwee drọwa nta atọ, nke ọ bụla ruru 65 mm site na 40 mm site na 150 mm. E mepụtara akara agịga osisi pine maka ụdị ahịa ma megharịa ya dịka ụkpụrụ e doro n'usoro n'elu drọwa ndị ahụ. Obibi akwụkwọ relief na-enweghị agba na-agbakwunye omimi na akwụkwọ dị larịị. Drọwa ndị e doro nke ọma na-echetara ihe mgbochi mpịaji nke ndị China. Agba aja aja gbara ọchịchịrị na akwụkwọ nwere eriri tii na ọdịdị ya na-egosipụta mgbalị ụdị ahịa ahụ na-achụso okike, ahụike, na ịdị mma.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Songfengruo Ancient Tree Mkpuchi Ngwaahịa Tii Ojii meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Songfengruo Ancient Tree Mkpuchi Ngwaahịa Tii Ojii ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Songfengruo Ancient Tree Mkpuchi Ngwaahịa Tii Ojii na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.