Fortune Express Ngwugwu Baijiu nke Yao Wu

Ihe emepụtara bụ Fortune Express Ngwugwu Baijiu nke Yao Wu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2026

Fortune Express Ngwugwu Baijiu

nke Yao Wu

Onye Ahịa: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

7,184

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #182337

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Fortune Express Ngwugwu Baijiu

Fortune Express bụ nhazi ngwugwu maka baijiu. Igbe ahụ nwere elu yiri elu ụlọ gable tụrụ 280 site na 150 site na 230 millimeta, a na-emeghekwa ya site n'okpuru. Mgbe ị weliri mpempe akwụkwọ ọ bụla dị n'ime, ị ga-ahụ karama ise, karama ọ bụla na-egosi Chi Akụnụba dị iche n'agba Ihe Ise (Five Elements). N'okpuru karama ndị ahụ, e nwere igbe ise dị nro nke a na-adọwa iji kpughee obere ihe oyiyi ndị e mere ka ha maa mma. E ji foil stamping mechaa igbe dị n'èzí, e jikwa ngwa dijitalụ bipụta akara ndị ahụ. E ji eriri polyester dị nro mee ihe oyiyi ndị ahụ dị nro, ha nwekwara nkọwa a kpara akpa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Fortune Express Ngwugwu Baijiu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Fortune Express Ngwugwu Baijiu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Fortune Express Ngwugwu Baijiu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Nha & Mkpuchi: Length 280mm x Width 150mm x Height 230mm
Mkpado: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Teknụzụ Mmepụta: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Ịma Aka Imepụta: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Nchọpụta: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Mkpali: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Oge Ọrụ: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Usoro Ọrụ: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patentị: /
Ndị Otu: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Asụsụ Foto: /