Blend 1601 Ọ̀rụ̀ Bụ́ Isi: Nhazi Nkwakọba Kọfị by Burak Sahin - Istanbul French Fries

Blend 1601 Ọ̀rụ̀ Bụ́ Isi: Nhazi Nkwakọba Kọfị by Burak Sahin - Istanbul French Fries is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2026

Blend 1601 Ọ̀rụ̀ Bụ́ Isi: Nhazi Nkwakọba Kọfị

by Burak Sahin - Istanbul French Fries

Client: Istanbul French Fries

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Blend 1601 Ọ̀rụ̀ Bụ́ Isi: Nhazi Nkwakọba Kọfị

Ederede Akwụkwọ: Blend 1601 na-eme mmemme maka kọfị a na-akụ n'ndò site n'usoro nkwakọba nke na-eji ọkụ nkịtị nke ndị ǹka dochie ejiji ụlọ ọrụ mmepụta ihe, nke a chịkọtara n'akụkụ ihe atụ nke okpu osisi. N'iji ihe kraft na-adịgide adịgide na usoro agba na-egbuke egbuke, nhazi a na-emepụta njikọ mmetụta uche n'etiti ǹka barista na gburugburu ebe ohia. Ihe si na ya pụta bụ njirimara nke a na-emetụ aka, nke akụkọ na-akwalite, nke na-egosipụta ebe okike sitere na àgwà pụrụ iche nke ngwakọta ọ bụla.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Blend 1601 Ọ̀rụ̀ Bụ́ Isi: Nhazi Nkwakọba Kọfị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Blend 1601 Ọ̀rụ̀ Bụ́ Isi: Nhazi Nkwakọba Kọfị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Blend 1601 Ọ̀rụ̀ Bụ́ Isi: Nhazi Nkwakọba Kọfị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blend 1601 is a premium packaging identity system that prioritizes storytelling over technical overload. Rather than overwhelming users with data, it communicates the essence of coffee through color, texture, and visual simplicity. The collection includes: Two signature 500g blends (Classic & Efso)
Four 250g single-origin variants. Each product features a distinct color palette inspired by its flavor profile. For instance, the Efso Blend uses a bold teal tone to reflect its smooth opening and intense finish, creating a synesthetic link between taste and color. The packaging is built on eco-friendly kraft pouches, merging sustainability with a refined artisanal aesthetic. This balance positions the product between handcrafted authenticity and premium contemporary design.
Dimensions & Packaging: The system ensures consistency across formats.
500g pouch: 135 × 260 mm, label 100 × 153 mm.
250g pouch: 110 × 200 mm, label 90 × 120 mm.
All labels have 4 mm corner radius.
Material: eco-friendly multi-layer kraft with high-barrier lining.
Printing: high-resolution on textured, sustainable stock.
The system supports scalability, efficiency, and a cohesive brand identity.
Tags: coffee packaging, specialty coffee, shade-grown, sustainable design, kraft packaging, brand identity, minimalist packaging, artisan coffee, eco-friendly packaging, label design
Production Technology: Production reinforces the tactile warmth of the "Shade-Grown" concept. Labels feature balanced proportions and softened 4 mm corners for an organic feel. Printed with high-resolution offset on textured paper, they combine clarity with tactility. Hand-applied onto eco-friendly kraft pouches, slight imperfections are preserved, reflecting artisanal authenticity and the balance between natural process and precision.
Design Challenge: The challenge was translating a technical concept into an emotional visual language while balancing premium perception with warmth. This required precise control of typography, color, and illustration to avoid both oversimplification and technical overload. Another key task was creating a scalable identity system that differentiates blends while maintaining consistency. The result is a unified system that communicates complexity with clarity.
Research: This project explores emotional responses to specialty coffee packaging and the role of visual language in perceived quality. Research revealed a gap between technical packaging and the demand for warmth and storytelling. "Shade-Grown" emerged as a key narrative. The resulting strategy shifts from data-heavy communication to sensory storytelling, combining organic visuals and tactile materials to balance premium positioning with human connection.
Inspiration: Inspired by the "Shade-Grown" cultivation method, this design translates an ecological philosophy into a visual language. Coffee beans that mature slowly beneath the protective canopy of forest trees embody patience, balance, and harmony with nature. This relationship is expressed through a minimalist tree-shadow motif, symbolizing protection and natural rhythm. The raw kraft surface reflects the soil and organic origins, while vibrant label colors represent the energy and character of coffee cherries thriving in shaded microclimates. Moving away from sterile, technical coffee packaging, the design aims to create an emotional connection -inviting users into a warm, sensory, and nature-rooted experience.
Project Duration: Turkey, 2025
Operation Flow: The design uses an intuitive, icon-driven system to simplify interaction. A bean icon indicates whole beans, while a droplet represents ground coffee, enabling instant recognition. The front label introduces the "Shade-Grown" story through color and composition, while the back delivers structured information such as origin and brewing. This dual-layer approach balances emotional engagement with functional clarity.
Team Members: Agency: Istanbul French Fries
Designer: Burak Sahin
Image Credits: Istanbul French Fries