Propeller Aha Mmado by Studija Creata is a highly esteemed winner of the very prestigious 2014 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2014

Propeller Aha Mmado

by Studija Creata

Client: Stumbras

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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Colors

The Design

About Propeller Aha Mmado

Propeller bụ nchịkọta nke mmụọ sitere n'akụkụ dị iche iche nke ụwa, nke isiokwu njem ikuku na onye njem ụgbọ elu jikọtara ya na njirimara akara. A na-ekpughe atụmatụ nke ụdị ihe ọverageụ eachụ ọ bụla site na ọtụtụ ihe atụ, ihe odide yiri baajị ụgbọelu na sket ndị na-eje ozi dị ka usoro mmanya. Ejiri otutu uzo mejuputara agba di iche iche, otutu ihe di iche, usoro na embossing.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Propeller Aha Mmado meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Propeller Aha Mmado ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Propeller Aha Mmado na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas