Alita Imewe Karama na Akara Aha by Studija Creata is a highly esteemed winner of the very prestigious 2017 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2017
Alita Imewe Karama na Akara Aha
Client: Mv Group
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Alita Imewe Karama na Akara Aha
Ebumnuche bụ isi nke imegharị ọhụrụ a bụ ịbawanye mmata akara ngosi ahụ n'ozuzu ya na igosipụta njirimara pụrụ iche dịka usoro mmepụta oge ochie, ihe eji arụ ọrụ na ịdị mma. Nhazi akara ngosi ọhụrụ zuru ezu nke ALITA gụnyere karama ọhụrụ, logo emegharịrị, monograf, mkpuchi na nhazi akara aha. Ngwaahịa ndị a nwere ugbu a ọtụtụ ihe ndị metụtara ụdị mmanya na-egbu maramara na champagne na iwebata mmetụ oge ochie dị nro na ike ụfọdụ ma na-ejigidekwa n'ozuzu mmetụ nke oge a na nke dị nro.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Alita Imewe Karama na Akara Aha meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Alita Imewe Karama na Akara Aha ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Alita Imewe Karama na Akara Aha bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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