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Alita Imewe Karama na Akara Aha by Studija Creata

Alita Imewe Karama na Akara Aha by Studija Creata is a highly esteemed winner of the very prestigious 2017 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.


ỌlaọchaNgwungwu· 2017

Alita Imewe Karama na Akara Aha

by Studija Creata

Client: Mv Group

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

Colors

The Design

About Alita Imewe Karama na Akara Aha

Ebumnuche bụ isi nke imegharị ọhụrụ a bụ ịbawanye mmata akara ngosi ahụ n'ozuzu ya na igosipụta njirimara pụrụ iche dịka usoro mmepụta oge ochie, ihe eji arụ ọrụ na ịdị mma. Nhazi akara ngosi ọhụrụ zuru ezu nke ALITA gụnyere karama ọhụrụ, logo emegharịrị, monograf, mkpuchi na nhazi akara aha. Ngwaahịa ndị a nwere ugbu a ọtụtụ ihe ndị metụtara ụdị mmanya na-egbu maramara na champagne na iwebata mmetụ oge ochie dị nro na ike ụfọdụ ma na-ejigidekwa n'ozuzu mmetụ nke oge a na nke dị nro.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Alita Imewe Karama na Akara Aha meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Alita Imewe Karama na Akara Aha ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Alita Imewe Karama na Akara Aha bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging
Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags
Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology
Glass bottle. Flexo printing.
Design Challenge
Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration
ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration
New ALITA was introduced on the eve of the year 2017.
Operation Flow
The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits
Edgaras Marozas

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