The Sands Wine Labels Ụlọ Nyocha Mmanya by Giovanni Murgia

The Sands Wine Labels Ụlọ Nyocha Mmanya by Giovanni Murgia is a highly esteemed winner of the very prestigious 2018 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2018

The Sands Wine Labels Ụlọ Nyocha Mmanya

by Giovanni Murgia

Client: Cantina Li Duni

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About The Sands Wine Labels Ụlọ Nyocha Mmanya

Iji mepụta atụmatụ nke aha Label ndị a, emeela nnyocha ahụ na usoro ibipụta akwụkwọ, ihe na nhọrọ eserese, nwee ike ịnọchite anya ụkpụrụ ụlọ ọrụ, akụkọ ihe mere eme na ókèala ebe amụrụ mmanya ndị a. Echiche nke aha mmado ndị a sitere na njirimara nke mmanya: aja. N’ezie, osisi vaịn na-eto n’elu ájá oké osimiri dị nso n’ebe dị anya site n’ụsọ oké osimiri. Emere echiche a site na iji okpomoku dicha ihe osise n’elu ájá nke ubi Zen. Aha ihe ato a mebere onu ahia nke na-egosiputa mmeri n’iru.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

The Sands Wine Labels Ụlọ Nyocha Mmanya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na The Sands Wine Labels Ụlọ Nyocha Mmanya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ The Sands Wine Labels Ụlọ Nyocha Mmanya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensions & Packaging: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tags: wine, label, packaging, wine label design
Production Technology: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Design Challenge: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Research: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiration: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Project Duration: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Operation Flow: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patents: No copyrights on this project
Team Members: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Image Credits: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver