Appetisi Ọrụ Bụ Isi: Ngwugwu Chiiz by Fanny De Bray

Appetisi Ọrụ Bụ Isi: Ngwugwu Chiiz by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Appetisi Ọrụ Bụ Isi: Ngwugwu Chiiz

by Fanny De Bray

Client: APPETISI by Granarolo

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

12,991

Verified Award Winner

Verify Award Status for #71461

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Appetisi Ọrụ Bụ Isi: Ngwugwu Chiiz

Ederede Akwụkwọ: Appetisi bụ nhazi ngwugwu maka ụdị chiiz dị iche iche a kpịrị ekpịrị agwụla. Ụdị ndị a gụnyere chiiz e gbupụtara gbupụtara, chiiz e fere efe na iberibe mozzarella. A na-eji rọba (plastic) mee ngwugwu ọ bụla, ọ nwekwara oghere mmụọ nke ọma nke na-eme ka a hụ chiiz dị n'ime ya kpọmkwem. Foto ndị e biri ebi na-enye ngwaahịa ọ bụla àgwà pụrụ iche ma gosipụta ọtụtụ ụzọ e si eji chiiz ọ bụla eme ihe. Aha Appetisi jikọtara echiche atọ: agụụ nri, obere nri na-eji akụkụ aka rie na ojiji bara uru. Nhazi a na-egosi chiiz dịka ngwa nri ngwa ngwa na dị mfe iji were zuru ike, a na-eresịkwa ngwugwu ndị a n'ụlọ ahịa nnukwu nke Europe.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Appetisi Ọrụ Bụ Isi: Ngwugwu Chiiz meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Appetisi Ọrụ Bụ Isi: Ngwugwu Chiiz ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Appetisi Ọrụ Bụ Isi: Ngwugwu Chiiz na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray