Sheikh El Burger Akara Njikwa Ahia by Moataz Mohamed

Sheikh El Burger Akara Njikwa Ahia by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.

BronzMgbasa Ozi Azụmaahịa· 2019

Sheikh El Burger Akara Njikwa Ahia

by Moataz Mohamed

Client: Moataz Mohamed

Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Akara Njikwa Ahia

Na omenala ndi Arab, okwu a bu “Sheikh” na akowa onye kachasi elu nwere ike inweta ekele ha, izi ezi, obi umeala na ezigbo onye ndu. Otu a ka anyi siri tinye akara anyi: slang nke anyi lebara anya nwere ike ikwu ma kwuo ya na ekwurita okwu ha kwa ubochi. Slang nke tụgharịrị na ịdị mma, ihe nketa na idu ndú ahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Sheikh El Burger Akara Njikwa Ahia meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sheikh El Burger Akara Njikwa Ahia ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sheikh El Burger Akara Njikwa Ahia na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.