All Mies Packaging Ngwakọta maka Elekere Aka by Walmir Luz

All Mies Packaging Ngwakọta maka Elekere Aka by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2019

All Mies Packaging Ngwakọta maka Elekere Aka

by Walmir Luz

Client: All Mies

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About All Mies Packaging Ngwakọta maka Elekere Aka

Edemede Akwụkwọ: All Mies bụ nhazi ngwakọta maka elekere aka. A na-ewu igbe a site na usoro ihe mkpuchi kadboodu, nke nwere ebe e gbupụtara maka elekere n'etiti, ebe elekere na-adịgide. Otu eriri rọba dị gịrịgịrị na-adị n'ime obere ọwa nta ma jikọta ihe mkpuchi ndị ahụ ọnụ. Mkpuchi dị n'èzí gbara ime igbe ahụ gburugburu ma e degharịa aha ụlọ ọrụ na ya. Enwere ike ịsepụ mkpuchi ahụ ma ọ bụ meghee ya site n'obere ihe njide dị n'azụ. Mgbe ewepụrụ eriri rọba ahụ, ihe mkpuchi ndị ahụ na-ekewapụ ọnụ ma gosipụta elekere ahụ. Ụdị nhazi a e wusiri n'ọtụtụ ihe mkpuchi sitere n'echiche ihe atụ ntopogirafị ndị e ji arụ ọrụ nlereanya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

All Mies Packaging Ngwakọta maka Elekere Aka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na All Mies Packaging Ngwakọta maka Elekere Aka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. All Mies Packaging Ngwakọta maka Elekere Aka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC