Sparkling Juice Ngwugwu Ihe Ọṅụṅụ by Mao Ming and Yao Dabin

Sparkling Juice Ngwugwu Ihe Ọṅụṅụ by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Sparkling Juice Ngwugwu Ihe Ọṅụṅụ

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Sparkling Juice Ngwugwu Ihe Ọṅụṅụ

Sparkling Juice bụ nhazi ngwugwu maka mmanya mmiri ọkụ mkpụrụosisi. Nhazi a jikọtara akwụkwọ akara na oyiyi karama iko ahụ. Akwụkwọ akara ahụ nke a kpịrị akpị na-agbaso ntụgharị karama ahụ, na obere akwụkwọ akara mkpụrụosisi na-egosi ụtọ juus ahụ. Ihe osise e ji aka sere na-egosi anụmanụ anọ, flamingo, leopad, aỹda na chameleon, ka ha na-erubata aka na mkpụrụosisi anọ, lime, passion fruit, strọberi na lychee. Karama ahụ nwere ike ijide millita 290 ma dị centimita 20 elu. A na-eji nkọ ọlaọcha dị ọkụ na ịsụ ihe apịajiji nyochaa akwụkwọ akara ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Sparkling Juice Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sparkling Juice Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sparkling Juice Ngwugwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming