Mirzam: Monsters Collection Nkwakọ Ngwaahịa Chocolate nke Backbone Branding

Ihe emepụtara bụ Mirzam: Monsters Collection Nkwakọ Ngwaahịa Chocolate nke Backbone Branding bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2021

Mirzam: Monsters Collection Nkwakọ Ngwaahịa Chocolate

nke Backbone Branding

Onye Ahịa: Backbone Branding

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #86552

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mirzam: Monsters Collection Nkwakọ Ngwaahịa Chocolate

Ndị na-eme chocolate sitere na UAE (Dubai) chọrọ akara maka chọkọleti agwa-na-bar nke ejiri aka rụọ. Site na aha na njirimara na nhazi ngwaahịa na nkwakọ ngwaahịa, ndị otu ahụ chepụtara ihe ọ bụla nwere akụkọ na-adọrọ adọrọ gburugburu echiche ahụ dum. Emepụtara akara ahụ dabere na njem site na Orient oge ochie n'okporo ụzọ oke osimiri echefuru echefu na ụzọ. Njem site n'otu obodo gaa na mba ọzọ, izute nnukwu anụ na akụkọ ifo. Nhazi nkwakọ ngwaahịa bụ echiche efu nke njem n'etiti akụkọ ifo na eziokwu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Mirzam: Monsters Collection Nkwakọ Ngwaahịa Chocolate meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Mirzam: Monsters Collection Nkwakọ Ngwaahịa Chocolate ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mirzam: Monsters Collection Nkwakọ Ngwaahịa Chocolate na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Nha & Mkpuchi: Width 31 mm x Depth 1 mm x Height 61 mm
Mkpado: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teknụzụ Mmepụta: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Ịma Aka Imepụta: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Nchọpụta: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Mkpali: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Oge Ọrụ: January-September 2015, Yerevan, Armenia
Usoro Ọrụ: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentị: Copyrights belong to Mirzam Chocolate Makers
Ndị Otu: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Asụsụ Foto: All Photo Credits to Bacbkone Branding