Huanghongying Ọrụ Bụ Isi: Ngwugwu Tii nke Wei Dai and Kun Luo

Ihe emepụtara bụ Huanghongying Ọrụ Bụ Isi: Ngwugwu Tii nke Wei Dai and Kun Luo bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2020

Huanghongying Ọrụ Bụ Isi: Ngwugwu Tii

nke Wei Dai and Kun Luo

Onye Ahịa: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Huanghongying Ọrụ Bụ Isi: Ngwugwu Tii

Ederede Akwụkwọ: Huanghongying bụ nhazi ngwugwu maka tii a na-akọ n'ugwu Guizhou. E ji katịn dị mfe mee igbe mpụta, nke dị mfe iburu, ibu na iweghachi. E kewara tii ahụ n'obere akpa dịiche iche, nke mere na a pụrụ iwepụta oke ọ bụla n'enweghị mmetụta na ndị ọzọ. Eserese e ji aka sere kpuchiri elu igbe ahụ, na-egosi ihu igwe nke ugwu tii ahụ, ihe ọdịnaya okike nke mpaghara ahụ, na usoro ndị e ji akọ ihe n'ubi tii ahụ. E depụtara data bara uru n'akụkụ eserese ndị a. Nhazi a na-enye ndị ahịa ohere ịhụ ebe si abịa na ogo mma nke tii ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Huanghongying Ọrụ Bụ Isi: Ngwugwu Tii meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Huanghongying Ọrụ Bụ Isi: Ngwugwu Tii ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Huanghongying Ọrụ Bụ Isi: Ngwugwu Tii na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N\'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Nha & Mkpuchi: Width345mm x Depth 165mm x Height 85mm
Mkpado: tea ,packaging, beverage, illustration, Graphics, Environmental
Teknụzụ Mmepụta: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Ịma Aka Imepụta: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Nchọpụta: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Mkpali: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Oge Ọrụ: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Usoro Ọrụ: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Ndị Otu: Designer:Wei Dai
Creative Director:Kun Luo
Asụsụ Foto: Designer Wei DAI,Huanghongying,2017