Mi Sports Bluetooth Headset Mini Ọrụ Bụ́ Isi: Ngwugwu Ekwentị Ntị nke Xiaomi

Ihe emepụtara bụ Mi Sports Bluetooth Headset Mini Ọrụ Bụ́ Isi: Ngwugwu Ekwentị Ntị nke Xiaomi bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2020

Mi Sports Bluetooth Headset Mini Ọrụ Bụ́ Isi: Ngwugwu Ekwentị Ntị

nke Xiaomi

Onye Ahịa: Xiaomi

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #89167

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mi Sports Bluetooth Headset Mini Ọrụ Bụ́ Isi: Ngwugwu Ekwentị Ntị

Ederede Akwụkwọ: Mi Sports Bluetooth Headset Mini bụ ngwugwu emere maka ekwentị ntị Bluetooth eji eme mgbatị ahụ. Ihu ngwugwu ahụ na-egosi naanị akụkụ ntị abụọ na ngwaọrụ njikwa, ebe eriri ahụ na-ezobe. Efere PET dị n'ime ya na-ejide ekwentị ntị ahụ ka ọ nọrọ n'otu ebe, akwụkwọ mkpuchi ewusiri ike na-ekpuchi ya n'èzí. Mgbe elere ya anya site n'ebe dị anya, akụkụ ntị abụọ ahụ na-eyi ka anya, ngwaọrụ njikwa ahụ na-eyiekwa ka ọnụ. Agbakwunyere agba na nkọwa ebipụtara ka nke ọ bụla ghọọ ihu emoji nwere ihe ngosipụta dị iche iche. Mmebe a bu n'obi ịdọta ndị na-azụ ahịa na-eto eto, ebe ọ bụ na ọ na-efu obere ego iji mepụta ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Mi Sports Bluetooth Headset Mini Ọrụ Bụ́ Isi: Ngwugwu Ekwentị Ntị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Mi Sports Bluetooth Headset Mini Ọrụ Bụ́ Isi: Ngwugwu Ekwentị Ntị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Mi Sports Bluetooth Headset Mini Ọrụ Bụ́ Isi: Ngwugwu Ekwentị Ntị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Nha & Mkpuchi: dimension height 79mm, Length 110mm, width 28mm
Mkpado: Handset, electronic, emoji, packaging, colorful
Teknụzụ Mmepụta: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Ịma Aka Imepụta: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Nchọpụta: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Mkpali: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Oge Ọrụ: The project started in April 2018 and finished in April 2019 in Beijing, China
Usoro Ọrụ: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patentị: Copyrights belong to Xiaomi, 2019
Ndị Otu: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Asụsụ Foto: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge