Beautiful Life Ọrụ Bụụrụ: Ngwugwu Mothball nke Pica Packaging Design Lab

Ihe emepụtara bụ Beautiful Life Ọrụ Bụụrụ: Ngwugwu Mothball nke Pica Packaging Design Lab bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2020

Beautiful Life Ọrụ Bụụrụ: Ngwugwu Mothball

nke Pica Packaging Design Lab

Onye Ahịa: Beijing Lvsan Chemistry Co.Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #89378

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Beautiful Life Ọrụ Bụụrụ: Ngwugwu Mothball

Ederede Akwụkwọ: Beautiful Life bụ nhazi ngwugwu maka mothball ndị a na-ere na China. A na-achịkwa ngwugwu mothball nke ọma, ya mere ọtụtụ ngwaahịa dị n'ahịa yiri onwe ha. Beautiful Life ji akara mbipụta e ji mkpịsị aka dee, ifuru pishi na onyinyo esere n'usoro ihe osise ochie nke China. Oghere mmepe nwere ọdịdị nke ụsụ, akara ọdịnala nke ngọzi. E ji agba asatọ bipụta mkpọ ígwè ahụ, ma e sitere n'osisi wapụta na gilded igbe akwụkwọ ahụ. Mkpọ ígwè ahụ na-emechi isi ísì ya, enwere ike ichekwa ya ma jiri ya ọzọ. Otu nkuchi zoro ezo dị n'ime na-eme ka o siere ụmụaka ike imeghe ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Beautiful Life Ọrụ Bụụrụ: Ngwugwu Mothball meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Beautiful Life Ọrụ Bụụrụ: Ngwugwu Mothball ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Beautiful Life Ọrụ Bụụrụ: Ngwugwu Mothball na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Nha & Mkpuchi: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Mkpado: Packaging, China, Culture, Daily chemicals, Household, Mothball
Teknụzụ Mmepụta: 8-color tinplate printing
Carving on paper
Gilding over paper
Ịma Aka Imepụta: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Nchọpụta: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Mkpali: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Oge Ọrụ: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Usoro Ọrụ: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Ndị Otu: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Asụsụ Foto: Shuwei Qi and Rijiang Wang, 2019.