Ihe emepụtara bụ Jingyang Brick Tea Ọrụ Nkwakọba Tii nke Litete Brand Design bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2020

Jingyang Brick Tea Ọrụ Nkwakọba Tii

nke Litete Brand Design

Onye Ahịa: Litete Brand Design

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #89381

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Jingyang Brick Tea Ọrụ Nkwakọba Tii

Tii Brik Jingyang bụ atụmatụ nkwakọba maka brik tii akpọ nkọ. Ihe nkwakọba a na-atụ 100 mm site na 100 mm site na 40 mm ma jiri akwụkwọ osikapa e ji aka mee mee ya, nke na-egbochi mmiri. A na-eji aka tinye ihe ịchọ mma site na mbipụta block osisi, bụ nka ọdịnala ndị China. Ihe osise ndị a na-egosi ndụ ndị ahịa na omenala mpaghara nke oge ọchịchị Qing na-agwụ agwụ, e jikwa agba ọdịnala China atọ n'ofe ngwaahịa niile. E ji akwụkwọ nkọwa mechie ala ala ya. Eriri achara e kere eke na-emechi ihe nkwakọba a ma na-arụkwa ọrụ dị ka aka ejide maka iburu ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Jingyang Brick Tea Ọrụ Nkwakọba Tii meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Jingyang Brick Tea Ọrụ Nkwakọba Tii ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jingyang Brick Tea Ọrụ Nkwakọba Tii bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Nha & Mkpuchi: 100 mm x 100 mm x 40 mm
Mkpado: Engraving,Tea Packaging,Packaging design
Teknụzụ Mmepụta: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Ịma Aka Imepụta: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Nchọpụta: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Mkpali: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Oge Ọrụ: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Usoro Ọrụ: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patentị: Copyrights belong to Langcer Lee, 2019.
Ndị Otu: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Asụsụ Foto: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018