Laote Breweries Ngwugwu Biya by Zhangyong Hou

Laote Breweries Ngwugwu Biya by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2020

Laote Breweries Ngwugwu Biya

by Zhangyong Hou

Client: Zhongshihuanmei Design

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Laote Breweries Ngwugwu Biya

Laote Breweries bụ nhazi ngwugwu maka biya e ji aka mee (craft beer) nke a na-ere na mkpọ aluminom nke 500 ml. Nhazi a gbadoro ụkwụ na akara (badge) zuru ezu nke na-egosi akụkọ ihe mere eme na omenala ezinụlọ na-esite biya. Akara a bụ ihe e ji egosi nlezianya nke a na-eji aka esite biya, na-akpali mmasị banyere ụtọ ya. A na-eme biya nke a n'obere ọnụọgụgụ karịa n'usoro mmepụta ihe nke ukwu. Na China, biya e ji ụlọ ọrụ mepụta ya dị ọtụtụ ebe niile, ya mere na-esi biya n'obere ọnụọgụgụ na-atọ ndị mmadụ ụtọ dịka ihe bara uru. A na-eji mbipụta agba metụtara ebe (spot colour printing) na mkpọ ndị a iji hụ na akara ahụ doro anya ma zie ezi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Laote Breweries Ngwugwu Biya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Laote Breweries Ngwugwu Biya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Laote Breweries Ngwugwu Biya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging: 500 ml capacity can
Tags: zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology: Spot color printing on aluminium cans
Research: With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration: Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration: The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow: With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members: zhangyong,hou