Igwe Ngwungwu · 2020
Lidu Sorghum Baijiu Ọrụ Bụ isi: Ngwugwu Manya
- Ihe Nrite A' Design Award nke Igwe 2020 in Ngwungwu
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 17,621
- Verification code 4C6A979AD7 · Verify this award
Colors
About Lidu Sorghum Baijiu Ọrụ Bụ isi: Ngwugwu Manya
Ederede Akwụkwọ: Lidu Sorghum Baijiu bụ nhazi ngwugwu maka manya sorghum ndị China. A na-eji iko kristal nke a gbara agba akwụkwọ ndụ mepụta karama ahụ, ebe akwụkwọ mkpado karama na akwụkwọ mkpado olu ya bụ akwụkwọ pụrụ iche nke emere ka ọ kaa nká. Mkpuchi karama ahụ jikọtara ígwè na rọba, ebe igbe mgbagide ya bụ akwụkwọ pụrụ iche nke agba oji nwere ihe ọmarịcha edee gold na oji. Ngwugwu a dị milimita iri asaa (70mm) n'ogologo, milimita iri asaa (70mm) n'obosara, na milimita narị abụọ na iri isii (260mm) n'ịdị elu. Ụdịdị ngwugwu a sitere na oyiyi karama mbụ ma gbasoo ụzọ nkịtị nke oge a nke na-adịghị mgbagwoju anya. Ojiji ihe eji arụ ya na obere ọnụọgụ na-ebelata mmefu ma dabara na mmasị ndị na-eto eto na-azụ ahịa.
About the Ihe Nrite A' Design Award nke Igwe
Lidu Sorghum Baijiu Ọrụ Bụ isi: Ngwugwu Manya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Lidu Sorghum Baijiu Ọrụ Bụ isi: Ngwugwu Manya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Lidu Sorghum Baijiu Ọrụ Bụ isi: Ngwugwu Manya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Press Kit
- Unique Properties
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- Dimensions & Packaging
- The packaging size is 70mm in length, 70mm in width and 260mm.
- Tags
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- Production Technology
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- Design Challenge
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- Research
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- Inspiration
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- Project Duration
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- Operation Flow
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- Image Credits
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
