Mi Band 3 Njikwa Ngwa Egwuregwu by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2020
Mi Band 3 Njikwa Ngwa Egwuregwu
by Xiaomi
Client: Xiaomi
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Mi Band 3 Njikwa Ngwa Egwuregwu
Mi Band 3 bụ nhazi mkpuchi maka njikwa egwuregwu. Mkpuchi a na-eji ọnụ ọgụgụ 3 dị mfe dịka isi ihe a na-ahụ anya, nke gburugburu ya nwere ụkpụrụ sitere n'ọ̀tù egwuregwu ịgba ọsọ. Ụkpụrụ a gbatịrị n'akụkụ igbe niile ma na-egosipụta mmegharị nke egwuregwu site n'ahịrị dị mfe. A na-egbutu igbe ahụ ma pịajaa ya site na akwụkwọ, ọ ruru milimita 108 n'elu, milimita 75 n'ogologo na milimita 32 n'obosara. Agba dị iche iche na-egosipụta ụdị dị iche iche. Usoro a na-edobe nhazi otu ka ọ dị ka a hụrụ ya na shelf ahịa.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Mi Band 3 Njikwa Ngwa Egwuregwu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mi Band 3 Njikwa Ngwa Egwuregwu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mi Band 3 Njikwa Ngwa Egwuregwu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
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