Aava Ihe Mgbakwunye by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Aava Ihe Mgbakwunye

by Maja Maksimovic

Client: Aavalabs

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Aava Ihe Mgbakwunye

Tinye aha na nkwakọ igbe maka akara nri ahụike nwere mgbọrọgwụ siri ike na Nordics. Nhazi kwesịrị inwe mmetụ eke, karịsịa na-atụle ihe ndị dị na ya bụ ihe okike. Otu ndị a na-achọsi ike bụ ndị nwoke na nwanyị nọ na 30s, 40s, 50s, and 60s. A na-ebipụta igbe ahụ na mpempe akwụkwọ na-emecha matt celloglaze. Ebe a na-ahọrọ plastik transperent maka akpa ahụ n'ihi na ọ bụ plastik kacha baa uru ma e megharịa ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Aava Ihe Mgbakwunye meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Aava Ihe Mgbakwunye ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Aava Ihe Mgbakwunye bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging: Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags: Packaging, Supplement, Health, Nature, Vitamins
Production Technology: The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge: In terms of design, the challenge was merging different varieties of plants into one
Research: Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration: A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration: The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members: Maja Maksimovic, Otso Kääriäinen
Image Credits: Aavalabs