Creative Trade Mark Mkpuchi Mmanụ Aṅụ by Zanas Karenauskas

Creative Trade Mark Mkpuchi Mmanụ Aṅụ by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2020

Creative Trade Mark Mkpuchi Mmanụ Aṅụ

by Zanas Karenauskas

Client: Lithuanian local bee farm Honey Moon

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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Colors

The Design

About Creative Trade Mark Mkpuchi Mmanụ Aṅụ

Botanic bụ nhazi mkpuchi maka mmanụ aṅụ dị ọcha nke a na-egosipụta n'ime ite enyo 380 ml. E ji akwụkwọ akwụkwọ ndụ ndụ gbara ọchịchịrị na-enweghị mkpuchi mee akara ngosi ya, a na-ejikwa ndakpọ ọkwa dị iche iche na hexagon a kpụrụ akpụ akpụ ya, ụdịdị nke na-echetara mkpọ mmanụ aṅụ. Ihe ndị e ji silkscreen na-adịghị egbuke egbuke na foil na-egbuke egbuke doro anya na-atụkwasị ọdịiche na ndabere gbara ọchịchịrị. Akara nkonye a pịara apịa nwere akụkụ abụọ na-ebu nkọwa ngwaahịa ahụ. A na-eji mkpuchi osisi e ji aka mee site n'osisi linden mechie ite ọ bụla, osisi nke aṅụ na-anakọta nectar ya. Nhazi a na-egosipụta ịdị ọcha nke mmanụ aṅụ dị ọcha ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Creative Trade Mark Mkpuchi Mmanụ Aṅụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Creative Trade Mark Mkpuchi Mmanụ Aṅụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Creative Trade Mark Mkpuchi Mmanụ Aṅụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known.
Dimensions & Packaging: 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.
Tags: luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
Production Technology: The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.⁣⁣
Design Challenge: Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
Research: By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Inspiration: The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
Project Duration: Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood
Operation Flow: The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
Team Members: Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis
Image Credits: Photo: Produck, MIndaugas Norkaitis