Ọlaọcha Ngwungwu · 2020
India Packaging Nkwakọba ngwaahịa
by Xiaomi
- Ihe Nrite A' Design Award nke Ọlaọcha 2020 in Ngwungwu
- CLIENT: Xiaomi
- Estimated Number of Design Views: 30,764
- Verification code FBE517E017 · Verify this award
Colors
About India Packaging Nkwakọba ngwaahịa
Nkwakọba India bụ usoro nkwakọba emere maka ahịa ngwaahịa eletrọnịkị ndị ọ hụ na-eresị n'ahịa India. Nhazi a na-eji ngwakọta agba oroma na oji na-emegiderịta onwe ha iji mee ka nlere anya dịkwuo elu na igosipụta agba isi nke akara ngwaahịa ahụ. Otu ebe pụrụ iche na igbe ọ bụla na-ebu njirimara akara ngwaahịa ahụ, ya mere a na-edobe otu ụdị ahụ n'ofe ngwaahịa dị iche iche n'ụdị na nha dị iche iche. Nhazi doro anya n'ihu na-egosi ozi ngwaahịa dị mkpa, okwu njirimara na isi ihe ndị na-eme ka ọ na-ere ahịa. E ji akwụkwọ mee igbe ọ bụla, e bipụtara ma pịaa ya ka o wee dị n'ụdị.
About the Ihe Nrite A' Design Award nke Ọlaọcha
India Packaging Nkwakọba ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na India Packaging Nkwakọba ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. India Packaging Nkwakọba ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Dimensions & Packaging
- dimension height 30-120, Length 50-95, width 32-50mm
- Tags
- electronic, orange, colorful, technology
- Production Technology
- material: Paper Structure: paper die cut and fold to box.
- Design Challenge
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Research
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Inspiration
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Project Duration
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Operation Flow
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Patents
- Copyrights belong to Xiaomi, 2019
- Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
