Love&wash Ọrụ Bụ Isi: Nkwakọba by Alexander Cherkasov

Love&wash Ọrụ Bụ Isi: Nkwakọba by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Love&wash Ọrụ Bụ Isi: Nkwakọba

by Alexander Cherkasov

Client: Love&wash

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Love&wash Ọrụ Bụ Isi: Nkwakọba

Love&wash bụ nhazi nkwakọba maka ọtụtụ ngwaahịa ịsa ákwà, gụnyere ntụ ntụ ịsa ákwà, gel ịsa ákwà, capsules na ihe mwepụ ntụpọ. Echiche a na-egosipụta nlekọta site na atụmatụ dị mfe nke uwe na-amakụ ibe ha. N'elu akara ntụ ntụ maka ákwà nwere agba, uwe elu T oroma na uwe elu denim na-amakụ. E jikọtara mkpụrụ akwụkwọ nke logo ọnụ iji kwughachi otu echiche ahụ. Agba ndabere na-ekewa ngwaahịa ndị ahụ, ebe mkpụrụ akwụkwọ na-acha anụnụ anụnụ na-egosi ịdị ọhụrụ na ịdị ọcha. E jiri kaadibọọdụ na plastik mee nkwakọba ahụ, a na-ezubekwa ihe ndị nwere ike ịla n'iyi.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Love&wash Ọrụ Bụ Isi: Nkwakọba meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Love&wash Ọrụ Bụ Isi: Nkwakọba ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Love&wash Ọrụ Bụ Isi: Nkwakọba bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin