Fruit Bites Nchịkọta Mkpụrụ Osisi Akpọnwụwo by Nour Shourbagy

Fruit Bites Nchịkọta Mkpụrụ Osisi Akpọnwụwo by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Fruit Bites Nchịkọta Mkpụrụ Osisi Akpọnwụwo

by Nour Shourbagy

Client: Fruit Bites

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Fruit Bites Nchịkọta Mkpụrụ Osisi Akpọnwụwo

Kedu ihe dị mma karịa nri anaghị eri nri maka ụmụaka gị? Emere ụdị mkpụrụ osisi eji akwakọ ngwaahịa ịkwado ụmụaka ka ha gbanwee omume nri ha wee họrọ iri mkpụrụ osisi akpọnwụ akpọnwụ kama inye ha nri nri efu. Ebumnuche bụ inye ndị nne na nna ike igbanwe ụdị nri nwata ha. Ihe ịma aka a bu imeputa agwa ndi n’egosi nkpuru nkpuru uru umu aka n’enwe ike ighota ya ma nwekotara ha dika ihe di nma ma gha aru ike. Mango na-arụ nnukwu ọrụ na ahụike anụ ahụ. Ọkpụkpụ na-enyere gị aka inwe ọhụụ nkịtị. Apple dị mma maka ebe nchekwa gị na itinye uche gị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Fruit Bites Nchịkọta Mkpụrụ Osisi Akpọnwụwo meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Fruit Bites Nchịkọta Mkpụrụ Osisi Akpọnwụwo ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Fruit Bites Nchịkọta Mkpụrụ Osisi Akpọnwụwo na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.