Family Joy Ọrụ Bụ Isi: Ngwugwu Mmanya Vaịn by Xu Shihan

Family Joy Ọrụ Bụ Isi: Ngwugwu Mmanya Vaịn by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2020

Family Joy Ọrụ Bụ Isi: Ngwugwu Mmanya Vaịn

by Xu Shihan

Client: Peck Gift

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Family Joy Ọrụ Bụ Isi: Ngwugwu Mmanya Vaịn

Ederede Akwụkwọ: Family Joy bụ igbe onyinye ngwugwu mmanya vaịn e chepụtara maka Afọ Ọhụrụ nke ndị China. Onyonyo dị n'elu igbe ahụ na-egosi ezinụlọ zukọtara gburugburu tebụl nri gburugburu, na-ewelikọta iko mmanya vaịn ha ọnụ. Ihe ngosi a na-egosipụta mmekọrịta ezinụlọ na obi ụtọ nke Ememe Oyi Oge (Spring Festival). Igbe onyinye a dị 383.5 site na 115 ruo 374 millimita n'ogo, e jikwa nbipute akwụkwọ pit na iko ọla bronzing mepụta ya. Nhazi a na-ejikọta omenala mmanya vaịn na oge ememe, nke mere na mmanya e ji ngwugwu a kechie dabara adaba dịka onyinye maka ndị ikwu na ndị enyi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Family Joy Ọrụ Bụ Isi: Ngwugwu Mmanya Vaịn meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Family Joy Ọrụ Bụ Isi: Ngwugwu Mmanya Vaịn ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Family Joy Ọrụ Bụ Isi: Ngwugwu Mmanya Vaịn maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019