Jiu Ming Tang Ọrụ Mmiri Mmanya by Qi-Jun Wang

Jiu Ming Tang Ọrụ Mmiri Mmanya by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Jiu Ming Tang Ọrụ Mmiri Mmanya

by Qi-Jun Wang

Client: Wang Qi-jun

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Ọrụ Mmiri Mmanya

Jiu Ming Tang bụ nhazi ngwugwu onyinye maka mmanya ọgbara ọgba nke China ejikọtara na Emume Ụgbọ Mmiri Dragon. Igbe dị n'èzí sitere na akwụkwọ na-enweghị mmerụ gburugburu ebe obibi ma jiri usoro ịkpọ ọkụ mee ka ọ dị n'ụdị ya. Akara mmecha na-acha uhie uhie na-ezo aka na ọchịchọ ọdịnala China maka chi ọma. A na-adọwa akara mmecha ahụ ma igbe ahụ na-emeghe dị ka mpịakọta, nke na-akpọ oku maka mmekọrịta. Elu èzí ahụ dị larịị na-emegide ihe ọsịsị emume mara mma nke dị n'ime, na-emepụta mmetụta anya siri ike. Nhazi a na-eweta ihe ọdịnala emume n'ime ngwugwu ọgbara ọhụrụ iji kwado njirimara omenala.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Jiu Ming Tang Ọrụ Mmiri Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Jiu Ming Tang Ọrụ Mmiri Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Jiu Ming Tang Ọrụ Mmiri Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han