Zhengyuanpu Travellers Series Ngwugwu Tii Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Ngwugwu Tii Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Zhengyuanpu Travellers Series Ngwugwu Tii Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Zhengyuanpu Travellers Series Ngwugwu Tii Pu Er

Usoro Zhengyuanpu Travellers bụ atụmatụ ngwugwu nke enwere ike ibugharị maka tii Pu'er, ihe ọṅụṅụ ọdịnala ndị China. A na-ere tii Pu'er dịka achịcha a pịrịpịrị nke dị 357 gram, nke a ga-eji mkpisi tii kwatue tupu esite ya mee ihe ọṅụṅụ. Usoro Travellers na-ejide obere ọtụtụ kama, ya mere enweghị mkpa maka ngwaọrụ ọ bụla, a naanị na-adọka ihe mkpuchi ya. Ihe mkpuchi ọ bụla dị 50 site 85 ruo 3 millimita ma jiri akwụkwọ cotton mepụta ya. A na-eji usoro ịkacha elu (embossing), ịkacha ala (debossing) na ịkacha ihe ọlaedo (foil stamping) kpụzie oyiyi tii ahụ ma kwado ọdịmma na uto ndị ahịa a chọrọ iru. A họọrọ ihe eji arụ ọrụ dị nchebe karịa yana usoro imepụta dị mfe karịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Zhengyuanpu Travellers Series Ngwugwu Tii Pu Er meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Zhengyuanpu Travellers Series Ngwugwu Tii Pu Er ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Zhengyuanpu Travellers Series Ngwugwu Tii Pu Er na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating