Tongue-Bongue Ngwugwu Swiiti by Victoria Ax

Tongue-Bongue Ngwugwu Swiiti by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Tongue-Bongue Ngwugwu Swiiti

by Victoria Ax

Client: Vi_ax

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Tongue-Bongue Ngwugwu Swiiti

Ihe ha chọrọ bụ imepụta otu ngwungwu maka ụdị nri. Mgbe ị na-etolite nkwakọ ngwaahịa, ọ kachasị mkpa ka enweghị ike ịkọ. Ebe ọ bụ na enwere ọtụtụ stereotypical ngwọta na ahịa, ihe ọzọ kwesịrị ịchọ, mmadụ kwesịrị ịpụ na ndebiri. A na-etinye nlebara anya na usoro iri nri n'onwe ya dịka iwere na itinye nri n'ọnụ. Nke a bụ ndabere echiche. Ndị mmadụ na-eji ire ha a ofụ ụdị ụtọ ọ bụla. Ire dị n'ụdị lollipops mepụtara ụdị ihe ngosi "ire na (ire) asụsụ".

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Tongue-Bongue Ngwugwu Swiiti meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Tongue-Bongue Ngwugwu Swiiti ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Tongue-Bongue Ngwugwu Swiiti na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.