HuangRan Ngwapụta Mmanya Vine by Lynn Tsang

HuangRan Ngwapụta Mmanya Vine by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

HuangRan Ngwapụta Mmanya Vine

by Lynn Tsang

Client: Lynn Tsang

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Ngwapụta Mmanya Vine

HuangRan bụ ngwapụta maka usoro mmanya osikapa ndị China. Nhazi a na-egosipụta chi anọ na-echebe ndị mmadụ n'akụkọ ifo ochie ndị China: Dragọn Akwụkwọ Ndụ, Agụ Ọcha, Nnụnụ Uhie na Mbe Ojii. E ji ihe osise nke na-egosi ndị mmadụ jikọta ya na ihe ndị dị n'ihe nkiri ọpịrị ọpịrị ndị China iji nye ihe oyiyi ndị a ọdịdị ọhụrụ na-agara nke ọma nke e bu n'obi ịdọta ndị na-azụ ahịa na-eto eto. Otu n'ime karama anọ ahụ na-anọchi anya otu onye nsọ, a na-ebipụtakwa ndị nsọ ahụ n'ime igbe onyinye ka ha nọchie akụkụ anọ ahụ. Igbe ahụ ji mkpuchi elu na nke ala, nwee ebe ndị e wapụrụ wapụ na-eweta omimi.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

HuangRan Ngwapụta Mmanya Vine meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na HuangRan Ngwapụta Mmanya Vine ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. HuangRan Ngwapụta Mmanya Vine na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen