DouChaSai Ngwakọta Tii by 7654321 Studio

DouChaSai Ngwakọta Tii by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

DouChaSai Ngwakọta Tii

by 7654321 Studio

Client: 7654321 Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Ngwakọta Tii

Ederede Akwụkwọ: DouChaSai bụ nhazi ngwakọta emere maka tii nke e nyere nsọpụrụ n'asọmpi tii ndị obodo mere na Ugwu Wuyi na 2018. Igbe ahụ dị milimita 160 site na 40 ruo na 245 n'ogologo, akwụkwọ pụrụ iche ka e ji rụọ ya, jiri mbipute agba screen mee ka o dị mma, jiri bronzing na transfer metal stickers gbuchaa ya. Mkpịrịọdụ mkpọlite Chinese kpuchiri elu ya, na-agbaso ihe ndị okwu maka asọmpi tii pụtara na otu e si edozi ha. Ahịrị ndị e ji dee ha buru ibu ma e sepụta ha na mgbagwoju anya, nke mere na ederede ahụ na-agụta dịka eserese. N'ime igbe ahụ, e nwere obere igbe tii na akwụkwọ akaebe nnakọta.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

DouChaSai Ngwakọta Tii meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na DouChaSai Ngwakọta Tii ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. DouChaSai Ngwakọta Tii na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方