Hailuo Ngwugwu Ekweisi Ntị by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2020

Hailuo Ngwugwu Ekweisi Ntị

by Xiaomi

Client: Xiaomi

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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The Design

About Hailuo Ngwugwu Ekweisi Ntị

Hailuo bụ nhazi ngwugwu emere maka ekweisi ntị a na-etinye n'ime ntị. Kama igosi foto ngwaahịa, ngwugwu ahụ na-egosi onyonyo nke okpokoro nautilus a kpọwara akpọwa, ebe etinyere ekweisi ntị ahụ n'ime oghere gburugburu ya. Ụdịdị gburugburu nke okpokoro ahụ jikọtara na mgbaàmà ụda. A kanyere onyonyo ahụ dum n'elu ngwugwu ahụ iji mee ka nautilus ahụ nwee mmetụta nke ezigbo ihe. Akwụkwọ ọlaọcha nwere inki ojii na-enye ngwugwu ahụ ntakịrị ọdịdị na-egbu maramara nke na-egosi teknụzụ dị elu. Igbe a na-adọpụta ahụ nwere okpukpu abụọ, nke mere na a na-ebu ụzọ ahụ ekweisi ntị ahụ na eriri ya, ebe ihe ndị ọzọ dịkọrọ n'okpuru.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Hailuo Ngwugwu Ekweisi Ntị meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Hailuo Ngwugwu Ekweisi Ntị ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Hailuo Ngwugwu Ekweisi Ntị na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han