Mi Watch Li Bai Ọrụ Bụ Isi: Ngwugwu Elekere Ọgụgụ Isi by Xiaomi

Mi Watch Li Bai Ọrụ Bụ Isi: Ngwugwu Elekere Ọgụgụ Isi by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Mi Watch Li Bai Ọrụ Bụ Isi: Ngwugwu Elekere Ọgụgụ Isi

by Xiaomi

Client: Xiaomi

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Mi Watch Li Bai Ọrụ Bụ Isi: Ngwugwu Elekere Ọgụgụ Isi

Mi Watch Li Bai bụ ngwugwu emere maka elekere ọgụgụ isi. E ji akwụkwọ mee igbe ahụ, ọ na-ejide efere emere site na akpụ akwụkwọ, ya mere e jighị plastik ọ bụla mee ya. E tinyere hologram nwere akụkụ atọ n'ebe dial nke ngwugwu ahụ. Ebili mmiri na-egosi ka ọ na-eru mgbe a na-elele igbe ahụ site n'akụkụ dị iche iche. Mbipụta akwụkwọ mpịakọta na inki pụrụ iche na-emepụta ọdịdị na mmetụ nke dial na eriri ya. Elekere ahụ na-anọkwasị n'akụkụ kwụlie elu nke efere kama ọ ga-adaba n'ime oghere, ya mere elekere ahụ na-eyi ka ọ na-ese n'elu mmiri. Ngwugwu ahụ na-atụ milimita 295 site na 79 site na 49.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Mi Watch Li Bai Ọrụ Bụ Isi: Ngwugwu Elekere Ọgụgụ Isi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mi Watch Li Bai Ọrụ Bụ Isi: Ngwugwu Elekere Ọgụgụ Isi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mi Watch Li Bai Ọrụ Bụ Isi: Ngwugwu Elekere Ọgụgụ Isi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han