Holiday Gift Set Ngwugwu Ngwaahịa Onyinye by Salvita Bingelyte

Holiday Gift Set Ngwugwu Ngwaahịa Onyinye by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Holiday Gift Set Ngwugwu Ngwaahịa Onyinye

by Salvita Bingelyte

Client: Salvita Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Holiday Gift Set Ngwugwu Ngwaahịa Onyinye

Ngwaahịa Onyinye Ememme bụ atụmatụ mkpuchi maka nchịkọta onyinye ememme e nwere ike iri nri na iṅụ. Ngwaahịa ahụ nwere achịcha chọkọletị 80 g, ngwugwu tii ahịhịa ndụ 40 g, ite mmanụ aṅụ okike 200 g na kandụl na-esi ísì ụtọ cinnamon 140 g. E si na Zemyna, chi ala Lithuania, nweta echiche maka ihe osise ndị a, nke e gosipụtara ebe a dị ka onye nkịtị nke oge a yi akpụkpọ ụkwụ sneakers na ihe ntị ntị. Ntutu isi ọcha ogologo nke chi nwanyị ahụ na-echetara snoo na onyonyo ememme mmadụ maara nke ọma. Nchịkọta agba okike dị nwayọọ na-egosipụta ihe ndị e ji mee ya. A na-eji mbipụta offset, flexography na dijitalụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Holiday Gift Set Ngwugwu Ngwaahịa Onyinye meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Holiday Gift Set Ngwugwu Ngwaahịa Onyinye ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Holiday Gift Set Ngwugwu Ngwaahịa Onyinye bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)