Buchanan's Red Seal Ngwugwu Karama Whisky by Pierre Delebois - forceMAJEURE Design

Buchanan's Red Seal Ngwugwu Karama Whisky by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2020

Buchanan's Red Seal Ngwugwu Karama Whisky

by Pierre Delebois - forceMAJEURE Design

Client: Diageo

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

34,478
Verified Award Winner
Verify Award Status for #99305

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buchanan's Red Seal Ngwugwu Karama Whisky

Buchanan's Red Seal bụ nhazi ngwugwu maka whisky agwakọtara. Nhazi a gụnyere ọdịdị karama ọhụrụ, akara aha na igbe onyinye. Karama ahụ nwere ụdịdị dị nro nke na-agba akara ọbara ọbara ahụ gburugburu, nke e debere n'etiti ihu ya. A kanyere akara nkiri Buchanan's n'azụ enyo ahụ, nke mere na a na-ahụ akara nkiri ahụ site n'ihu. Mbinye aka a kanyere na-adịkwa n'akụkụ akara ahụ. Enyo ahụ nwere agba amber na-agbanwe ghọọ agba akwụkwọ ndụ na ala ya, bụ njirimara ndị karama niile nke ụdị a nwekọrọ. Igbe onyinye ahụ na-emeghe dị ka akwụkwọ iji gosipụta karama ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Buchanan's Red Seal Ngwugwu Karama Whisky meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Buchanan's Red Seal Ngwugwu Karama Whisky ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Buchanan's Red Seal Ngwugwu Karama Whisky na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Dimensions & Packaging: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tags: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Production Technology: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Design Challenge: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspiration: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Team Members: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Image Credits: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio