Mao Tai Chun Ọrụ Bụ́ Isi: Ngwungwu Mmanya Ọkụkụ by Zeng Li

Mao Tai Chun Ọrụ Bụ́ Isi: Ngwungwu Mmanya Ọkụkụ by Zeng Li is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Mao Tai Chun Ọrụ Bụ́ Isi: Ngwungwu Mmanya Ọkụkụ

by Zeng Li

Client: Shenzhen YUTO packaging technology co.LTD

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Tai Chun Ọrụ Bụ́ Isi: Ngwungwu Mmanya Ọkụkụ

Ederede Akwụkwọ: Mao Tai Chun bụ nhazi ngwungwu maka mmanya ọkụkụ ndị China. A kpụrụ karama ahụ site na ntụ ụrọ ndụdụ (ceramic) akwa akwa nke agba ndụ akwụkwọ, chọọ ya mma site na usoro ịkpachi akara na okpomọkụ dị elu, ma nwee ike ijide millilita 500. Mkpuchi ígwè ya na-esonye n'oke akụkọ afọ Òké, ma nwere ụdị e siri site n'usoro ịkwapụ ime ihe. Igbe mpụta esi n'akwụkwọ pụrụ iche nke agba beeji (beige) mepụta ya, e ji agba a họpụtara họpụta ya, mesie ya ike site na nrịbama nke ọkụ (hot stamping). E debere ederede na ihe àmà omenala n'ụzọ dị mfe ma doo anya. Nhazi a jikọtara àmà nnwa mụọ na-efe efe (flying fairy) na akara Òké iji gosiri ndị na-azụ ahịa na-eto eto ọdịnala omenala ndị China.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Mao Tai Chun Ọrụ Bụ́ Isi: Ngwungwu Mmanya Ọkụkụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Mao Tai Chun Ọrụ Bụ́ Isi: Ngwungwu Mmanya Ọkụkụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Mao Tai Chun Ọrụ Bụ́ Isi: Ngwungwu Mmanya Ọkụkụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Dimensions & Packaging: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Tags: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Production Technology: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Design Challenge: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Research: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inspiration: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Project Duration: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Operation Flow: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Team Members: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang