Changle Áfengisumbúðir by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2021
Changle Áfengisumbúðir
Client: Yuto Group
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #116260The Design
About Changle Áfengisumbúðir
Changle er umbúðahönnun fyrir kínverskt heilsuvín. Ytri kassinn er gerður úr bylgjupappa og hægt er að brjóta hann saman fyrir flutning, en síðan er hann settur hratt saman á átöppunarverksmiðjunni. Samanbrot kassans sparar flutningspláss og kostnað. Grafíkin sýnir sígrænt tré sem vex upp og út, ásamt Ganoderma-sveppapalli, trönu og Nanshan-hæðum. Longan-ávextir, goji-ber og Angelica dahurica eru einnig hluti af myndinni. Ljósir retró-litir eru notaðir. Kassinn mælist 100 x 100 x 270 millimetrar og rúmar 500 millilítra flösku.
The Recognition
About the A' Design Award í járni
Changle Áfengisumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Changle Áfengisumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Changle Áfengisumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Dimensions & Packaging
- Box：100mmx100mmx270mm
Bottle：500ml - Tags
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- Production Technology
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Design Challenge
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Research
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Project Duration
- The project done within 1 months in Shenzhen.
- Operation Flow
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
- Team Members
- Designer:Huang Hai xia, Art direction:Li Yu Chun
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