Shijian Chuxin Teumbúðir by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award í gulli in Umbúðahönnun Competition Category.
GullUmbúðir· 2022
Shijian Chuxin Teumbúðir
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award í gulli Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #133749The Design
About Shijian Chuxin Teumbúðir
Shijian Chuxin er umbúðahönnun fyrir te. Hönnunin notar myndskreytingar innblásnar af vistvænum tegörðum Guizhou, froskum, svölum, tetínslufólki og Chishui-ánni. Myndskreytingarnar í kínverskum stíl endurspegla vistkerfi framleiðslusvæðisins og gefa vörumerkinu sérstakt sjónrænt tungumál sem beinist að yngri neytendum. Umbúðapappírinn er gerður úr hvítum sérpappír og prentaður með myndskreytingunum. Askjan er frágengin með leysiprentun og gullheitþrykki og mælist 300 sinnum 120 sinnum 80 millimetrar. Askjan opnast auðveldlega og einföld efnin henta vel fyrir fjöldaframleiðslu.
The Recognition
About the A' Design Award í gulli
Shijian Chuxin Teumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Shijian Chuxin Teumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Shijian Chuxin Teumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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