Xi Jiu Hanmi Áfengisumbúðir by Heng Luo is a highly esteemed winner of the very prestigious 2022 A' Design Award í gulli in Umbúðahönnun Competition Category.

GullUmbúðir· 2022

Xi Jiu Hanmi Áfengisumbúðir

by Heng Luo

Client: Laboratory and Hopeful

A' Design Award í gulli Winner in Umbúðir Category

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Verified Award Winner

Verify Award Status for #133901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Áfengisumbúðir

Xi Jiu Hanmi er umbúðahönnun fyrir kínverskt sterkt áfengi. Flaskan er með átthyrndri byggingu í stað hinnar algengu kringlóttu flösku. Lögun tappans er sótt í hallarturn frá Han-keisaraættinni og flöskubúkurinn vísar til Shuang Mao jadeskrauts. Á öxl flöskunnar eru myndskreytingar af fjórum heilögum dýrum: bláa drekanum, hvíta tígrisdýrinu, rauða fuglinum og svörtu skjaldbökunni. Flaskan er gerð úr hágæða gleri með mattri úðaáferð. Askjan er með upphleyptri áferð og heitþrykki í svörtu, gulli og dökkrauðu. Hönnunin endurspeglar hirðmenningu Han-keisaraættarinnar.

The Recognition

About the A' Design Award í gulli

Xi Jiu Hanmi Áfengisumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Xi Jiu Hanmi Áfengisumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Xi Jiu Hanmi Áfengisumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng