Hometown Flavor Hrísgrjónanuðlupakkningar by Changshu Institute of Technology

Hometown Flavor Hrísgrjónanuðlupakkningar by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2022

Hometown Flavor Hrísgrjónanuðlupakkningar

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award í silfri Winner in Umbúðir Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Hrísgrjónanuðlupakkningar

Yunnan er heimili margra þjóðernisminnihluta sem hafa sínar einstöku matarvenjur. Sem dæmigerð hefðbundin grunnfæða í Yunnan geta hrísgrjónanuðlur sameinast hvaða hráefni og matreiðsluaðferð sem er til að skapa mismunandi bragðtegundir. Í gegnum miðil hrísgrjónanuðla hafa hönnuðirnir þróað og hannað þessa vöruröð af Yunnan hrísgrjónanuðlum með því að sameina búninga þjóðernisminnihlutanna í Yunnan og bragðtegundir þeirra. Með nútímalegri matvælavarðveislutækni er bragð Yunnan kynnt um allan heim.

The Recognition

About the A' Design Award í silfri

Hometown Flavor Hrísgrjónanuðlupakkningar vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Hometown Flavor Hrísgrjónanuðlupakkningar sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Hometown Flavor Hrísgrjónanuðlupakkningar er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.