Satine Pro Mjólkurumbúðir by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2022
Satine Pro Mjólkurumbúðir
by L3branding
Client: L3branding
A' Design Award í silfri Winner in Umbúðir Category
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- Verified Award Winner
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The Design
About Satine Pro Mjólkurumbúðir
Satine Pro er umbúðahönnun fyrir örsíaða mjólk sem seld er í Kína. Mjólkin hefur próteininnihald upp á 6 grömm á hverja 100 millilítra. Hönnunin setur töluna 6 í sjónræna miðju umbúðanna, mynduð með því að sundurgreina og endursameina náttúruleg element á borð við kýr og plöntur. Heil kýr er falin innan myndarinnar. Nálgunin sækir innblástur í kúbisma og abstrakt list, þar sem raunveruleikinn er tekinn í sundur og byggður upp á ný. Umbúðirnar mælast 50 sinnum 50 sinnum 180 millimetrar. Markmiðið er að skilgreina nýjan undirflokk mjólkur og að tjá náttúrulegan og fágaðan karakter.
The Recognition
About the A' Design Award í silfri
Satine Pro Mjólkurumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Satine Pro Mjólkurumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Satine Pro Mjólkurumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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