Top Mercury Vefsíða by Daniel Houle is a highly esteemed winner of the very prestigious 2023 A' Design Award í járni in Vef- og vefsíðuhönnun Competition Category.

JárnVefur· 2023

Top Mercury Vefsíða

by Daniel Houle

Client: Azuro Digital

A' Design Award í járni Winner in Vefur Category

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Colors

The Design

About Top Mercury Vefsíða

Top Mercury er vefsíða sem hönnuð var fyrir auglýsingastofu sem sérhæfir sig í samfélagsmiðlum. Vefsíðan notar hreyfiáhrif, hreyfimyndir og frumsamdar myndskreytingar til að skapa hreint og nútímalegt yfirbragð. Hönnunin var unnin í Figma og forrituð með Webflow, og er hún fullkomlega sniðin að öllum tækjum, vöfrum og skjástærðum. Hnappar og tenglar gera notendum kleift að hafa samskipti við hina ýmsu hluta síðunnar. Hreyfingar voru hafðar hóflegar svo að viðmótið héldist skýrt og einfalt í notkun. Vefsíðan náði 8 prósenta viðskiptahlutfalli (conversion rate), sem er hærra en meðaltal iðnaðarins upp á 5 prósent.

The Recognition

About the A' Design Award í járni

Top Mercury Vefsíða vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Top Mercury Vefsíða sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Top Mercury Vefsíða er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.