Kanpai Umbúðir fyrir sítruslíkjör by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Umbúðahönnun Competition Category.
JárnUmbúðir· 2024
Kanpai Umbúðir fyrir sítruslíkjör
by Hui Tu
Client: Hungkung University
A' Design Award í járni Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #152030The Design
About Kanpai Umbúðir fyrir sítruslíkjör
Bókartexti: Kanpai eru umbúðahönnun fyrir sítruslíkjör sem framleiddur er í Taichung-borg í Taívan. Taichung-borg er stærsta sítrusræktarsvæði Taívan, en staðbundinn sítruslíkjör var þó sjaldgæfur, svo ný vinnsluaðferð var þróuð fyrir drykkinn. Nafnið Kanpai þýðir „botninn upp“ á kínversku og vísar til hátíðarhalda. Geometrískar myndir af tankan- og ponkan-sítrusávöxtum myndu meginmerki umbúðanna. Áferð sítrusskurnarins er sýnd með hlutabreiðslu og gataðri áferð. Umbúðirnar mælast 80 x 80 x 240 millimetrar.
The Recognition
About the A' Design Award í járni
Kanpai Umbúðir fyrir sítruslíkjör vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Kanpai Umbúðir fyrir sítruslíkjör sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Kanpai Umbúðir fyrir sítruslíkjör er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
- Dimensions & Packaging
- 80 x 80 x 240 mm
- Tags
- Citrus Liqueur, Cheers, Taichung, Shi Gang.
- Production Technology
- pet three dimensional printing, partial glazing & punching.
- Design Challenge
- As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
- Research
- This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
- Inspiration
- Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
- Project Duration
- The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
- Operation Flow
- Chill, Twist-off and Kanpai.
- Patents
- Copyrights Hui Tu, 2022.
- Image Credits
- Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022
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