Big N Ben Ísumbúðir by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Umbúðahönnun Competition Category.

JárnUmbúðir· 2024

Big N Ben Ísumbúðir

by Mohsen Koofiani

Client: Big N Ben

A' Design Award í járni Winner in Umbúðir Category

15,094

Verified Award Winner

Verify Award Status for #152038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Big N Ben Ísumbúðir

Þessi hönnun hefur áberandi litaval. Notkun á gömlum hönnunarmynstrum, mismunandi litum og þekktum persónum frá Englandi, sem eru sýndar á einfaldan hátt og hver þeirra með sína eigin sögu, eru meðal einkenna þessarar hönnunarlínu. Það er eins og persónurnar séu að segja sögu og leita að einhverju. Hönnunin táknar vörumerkið og land þess. Á umbúðunum er tegund vörunnar og innihald hennar sýnt beint.

The Recognition

About the A' Design Award í járni

Big N Ben Ísumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Big N Ben Ísumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Big N Ben Ísumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani