T'aom Aðalhlutverk: Umbúðir fyrir ávaxtasafa by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2024
T'aom Aðalhlutverk: Umbúðir fyrir ávaxtasafa
Client: Binggrae
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
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About T'aom Aðalhlutverk: Umbúðir fyrir ávaxtasafa
Bókartexti: T'aom er umbúðahönnun sem sköpuð var fyrir vörumerki kældra ávaxtasafa sem eingöngu eru unnir úr náttúrulegum hráefnum. Vörumerkið notar gæsalappir sem litrænt einkennistákn og myndir af ferskum ávöxtum prýða allar vörur til að skapa samræmt heildarútlit fyrir vörulínuna. Umbúðirnar eru hannaðar með það að markmiði að draga úr sóun. Ræma kemur í stað álloksins og umhverfismerkið losnar auðveldlega þegar það kemst í snertingu við vatn, sem auðveldar neytendum endurvinnslu. T'aom-vörulínan nær yfir safaflöskur, safafernur og ísklaka með ávaxtabragði.
The Recognition
About the A' Design Award í bronsi
T'aom Aðalhlutverk: Umbúðir fyrir ávaxtasafa vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að T'aom Aðalhlutverk: Umbúðir fyrir ávaxtasafa sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. T'aom Aðalhlutverk: Umbúðir fyrir ávaxtasafa fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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