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Hangzhou Scenery Steinefnavatnsumbúðir by Peng Guozhi

Hangzhou Scenery Steinefnavatnsumbúðir by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.


BronsUmbúðir· 2024

Hangzhou Scenery Steinefnavatnsumbúðir

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award í bronsi Winner in Umbúðir Category

Colors

The Design

About Hangzhou Scenery Steinefnavatnsumbúðir

Hangzhou Scenery er röð af umbúðum fyrir steinefnavatn sem byggist á glerflösku. Flaskan mælist 60 mm á breidd, 60 mm á dýpt og 210 mm á hæð og tekur 318 millilítra. Grannvaxið lagið gerir hana þægilega í hendi. Gler er notað í stað plasts svo hægt sé að endurnýta flöskuna og draga úr sóun. Merkimiðarnir eru framleiddir með varmayfirfærsluprentun og þekja stóran hluta glersins. Myndskreytingarnar sýna kennileiti Hangzhou í Kína, þar á meðal Vesturvatnið, Stórskurðinn og Xixi þjóðarvotlendisgarðinn.

The Recognition

About the A' Design Award í bronsi

Hangzhou Scenery Steinefnavatnsumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Hangzhou Scenery Steinefnavatnsumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Hangzhou Scenery Steinefnavatnsumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging
Width 60mm x depth 60mm x height 210mm
Tags
Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology
Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge
Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research
In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration
Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration
December 2023,launched in Hangzhou, China.
Operation Flow
The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members
Peng GuoZhi

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