Prominent Chicheng Aðalhlutverk: Skartgripaumbúðir by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2024
Prominent Chicheng Aðalhlutverk: Skartgripaumbúðir
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award í bronsi Winner in Umbúðir Category
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The Design
About Prominent Chicheng Aðalhlutverk: Skartgripaumbúðir
Bókartexti: Prominent Chicheng er hönnun á skartgripaumbúðum sem sækir innblástur í kínverska bronsmenningu. Á lokinu er dýpsprentað mótíf af tígrisdýrstákni, sögulegu tákni hugrekkis og verndar. Efniviðurinn er samsettur úr viði, pappír, leðri, efni og málmblöndu, og leysigreypingu er beitt við framleiðsluna. Byggingin fylgir hefðbundinni tappa- og gataðri samsetningu, svo hægt er að setja öskjuna saman, taka hana í sundur og geyma með auðveldum hætti. Lágstemmdir stuðningsfætur gera örugga stöflun mögulega. Leðurgeymslupoki, undirskál og fjölnota standur fylgja með.
The Recognition
About the A' Design Award í bronsi
Prominent Chicheng Aðalhlutverk: Skartgripaumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Prominent Chicheng Aðalhlutverk: Skartgripaumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Prominent Chicheng Aðalhlutverk: Skartgripaumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Team Members
- Peng Yin
Chun Wu
Linlin Li
Zhihong Chen - Image Credits
- Chushan Design
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