Ken14 Bjórumbúðir eftir China Resources Snow Breweries

Hönnunarverkið Ken14 Bjórumbúðir eftir China Resources Snow Breweries er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2025

Ken14 Bjórumbúðir

eftir China Resources Snow Breweries

Viðskiptavinur: China Resources Snow Breweries

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Hönnunin

Um Ken14 Bjórumbúðir

Ken 14 eru umbúðir hannaðar fyrir bjór sem gerður er úr innlendu byggi. Hönnunin dregur upp óhlutbundna mynd af náttúrulegu landslagi byggakra Hulunbuir og notar hvíta, græna og gyllta liti til að minna á vöxt byggsins frá kímplöntu til fullþroska. Uppsetning og texti fylgja stíl gamalla kínverskra dagblaða, sem auðveldar lestur. Efnin eru meðal annars lífrænt leðurlíki unnið úr notuðu maltkorni, óofið efni, endurvinnanlegur kraftpappírspoki og lífbrjótanleg pappaaskja, valin með umhverfisvernd í huga.

Viðurkenningin

Um A' Design Award í silfri

Ken14 Bjórumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Ken14 Bjórumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Ken14 Bjórumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Stærðir og umbúðir: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Merki: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Framleiðslutækni: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Hönnunaráskorun: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Rannsóknir: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Innblástur: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Lengd verkefnis: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Verkflæði: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Liðsmenn: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu